01
Product strategy
Positioning, roadmaps and prioritisation that make the next move clear.
Product & engineering consultancy
We turn product questions into measurable systems.
Moivan Labs works with software teams end to end — from reading funnels and finding the opportunity, through strategy and execution, to measuring impact and iterating.
StrategyEngineeringAnalyticsAutomation
fig. 01 — iteration loop● live
Analyse
Strategise
Execute
Measure
Iterate
Automate
one loop · six moves · no hand-off
02 — service areas
Six disciplines, run as one continuous system.
02
Data & analytics
Instrumentation, dashboards and cohort analysis that turn events into decisions.
03
Funnels & opportunity
Map where users drop, stall and convert — then size the upside at each step.
04
Engineering execution
Ship production software with your team, from prototype through to scale.
05
Impact measurement
Define metrics, run experiments and learn whether each change earned its place.
06
AI workflow automation
Connect agents and pipelines to remove repetitive work from your operations.
03 — mobile specialisation
Mobile apps are where we go deepest.
Activation, onboarding and revenue are the three levers that decide whether a mobile product grows. We build and tune all three — in React Native when speed wins, and in fully native iOS and Android when depth does.
Activation
Get new users to the moment the app proves itself — fast, measurably, every release.
Onboarding
Funnels that turn first opens into habit, with drop-off instrumented step by step.
Revenue
Paywalls, subscriptions and in-app purchase flows tuned against real cohort data.
built with
React NativeiOS · nativeAndroid · native
fig. 02 — mobile funnel● live
Install92%
Activated68%
Onboarded51%
Paying34%
instrumented per step · measured per cohort
04 — engagement
A single loop, repeated until the numbers move.
Analyse
Read the funnels, pull the data and locate where the opportunity actually sits.
Strategise
Agree what to do — and what not to do — then sequence the work against the metrics that matter.
Execute
Build and ship the changes across product, engineering, analytics and automation.
Measure
Read impact against the baseline set at the start, not against a slide deck.
Iterate
Close the loop, carry the learning forward and make the next pass sharper.
05 — automation
Automate the repetitive middle of your setup.
We wire AI into the workflows your team runs every day — so busywork disappears and people move faster without losing control.
Map your workflowsworkflow · sample
- Ingest & classify inbound requests
- Draft, route & escalate to the right owner
- Update the CRM, docs and dashboards
- Log outcomes & feed the next iteration
human-in-the-loop · auditable · reversible
06 — outcomes
What a finished engagement leaves behind.
Clarity
A shared read of the funnels, the opportunity and the plan.
Velocity
A working system shipping every cycle, with automation absorbing repetitive work.
Confidence
Every move measured against a baseline, so the next decision is grounded in evidence.
07 — contact
Bring us a product problem.
Tell us where the funnel leaks or the process drags. We’ll come back with a read on the opportunity and a plan to move it.
hello@moivanlabs.com